This is a new campaign I've worked on together with Townhouse for Nexium 24h. The idea was to create two images, one with a man floating hight above a city submerged in clouds and the other a woman looking out over a city from the top of a pizza tower.
As I wanted the scenes to look realistic, an important part of creating these images was to shoot as much as possible for real. I worked with my team here in Prague to build a real tower of pizzas in smaller scale and to create a cloud like environment to place the man in. See how it was made in the video below: